For Emerging CPG Brands

The financial infrastructure
your brand actually needs

From knowing which markets to enter — to recovering revenue retailers owe you — ClaimLock works alongside brands at every stage of retail growth.

Talk to us → See what we do
01
Find your market
Category data and consumer panel insights that show where demand exists before you commit to shelf.
02
Win the buyer conversation
Formatted, buyer-ready insights on purchase intent, category velocity, and your core demographic — in the room.
03
Earn distribution
You land the PO. Volume moves. And with it comes the part no one warns you about: retailer deductions.
04
Recover what's owed
We identify and dispute invalid chargebacks across Walmart, Kroger, Target, and more — on contingency.
Consumer Intelligence

Know your buyer before your
buyer knows you

Emerging brands don't lose retail conversations because of a bad product. They lose them because they walk in without the data. We fix that.

Core Report
Category Intelligence Deck
Market volume trends and consumer behavior analysis for your category — delivered in 72 hours, formatted for buyer meetings.
Category velocity and volume data — where the category is growing and which segments are accelerating
Consumer purchase-driver signals — why buyers choose, repeat, and refer in your category
Competitive whitespace and distribution gaps — where incumbents are underinvesting
Buyer-ready talking points — slides your team can use in the meeting, not after it
Add-On
Consumer Panel Review + Precision Audience Profile
Submit your product or concept — our panel evaluates it and we map your highest-value segments.
Submit your product or concept — photos, packaging, or early-stage creative all work
Top 5 demographic profiles ranked by purchase likelihood — who your highest-intent buyer is
Top 5 geographic markets ranked by demand concentration — where to launch and where to scale
Category Signal Feed
Live
Functional Beverages
$4.2B+18.4%
Better-for-You Snacks
$7.8B+11.2%
Personal Care
$3.1B+9.7%
Ambient Grocery
$12.4B−2.1%
42K
Panelists
180+
Data Points
72hr
Delivery
"The buyer asked for category data on our first call. I had nothing formatted for that conversation."
Emerging CPG Founder
"We knew our customer existed. We just couldn't tell a retailer exactly who they were or where they shopped."
DTC Brand, Year 2
"Syndicated data tools are built for eight-figure brands. We were completely invisible to those systems."
Natural Channel Brand
Deduction Recovery

Distribution won. Now protect
every dollar you've earned

Once your product hits shelves, the deductions start. Promotional chargebacks, short-pays, compliance violations — each one is a dispute waiting to happen. Most brands absorb them. We recover them.

Open Deductions In Review
WMT-4429Promotional allowance shortfall
−$3,840Disputing
KRG-2201On-time / in-full compliance
−$1,275Disputing
TGT-8812Pricing discrepancy — invoice vs. PO
−$990Reviewing
WMT-4411Shortage claim — unit discrepancy
−$2,100Disputing
Total exposure under management $8,205 recoverable
Contingency Model
No recovery, no fee
We work your deductions at zero upfront cost. We earn a percentage of what we recover — not before.
Walmart APDP, Kroger, Target, and more — we know the dispute structures at major retail partners
Valid versus invalid deductions — sorted — so your AR team stops spending hours on claims you actually owe
Clean reporting your finance team can read — not another portal with a learning curve

Deductions are a built-in part of retailer relationships — but a significant portion of what gets charged back is disputable. Promotional claims without matching authorizations. Shortage claims that don't align with shipping records. Compliance violations tied to requirements your team was never even notified of.

For a brand doing $500K to $5M in retail revenue, unmanaged deductions typically run 3–8% of gross sales. Left unaddressed, they compound every quarter and quietly erode margin that should be funding your next distribution push.

3–8%
of gross retail revenue lost to unmanaged deductions annually
$0 upfront
contingency model — we earn when you recover, not before
2-yr lookback
most retailers allow historical disputes — past deductions can still be recovered

Retail shelf resets are seasonal. Buyer conversations happen on a fixed cycle — missing one means waiting another quarter. Category Intelligence Decks are delivered in 72 hours. Deduction reviews start within the week.

Meet your brand where
it actually is

Whether you're preparing for your first buyer meeting or managing deductions across three retail partners — tell us where you are and we'll show you exactly what we'd do.

  • Category Intelligence Deck — delivered in 72 hours
  • Consumer Panel Review + Precision Audience Profile add-on
  • Deduction recovery on contingency — no upfront cost
  • Built for brands doing $250K–$10M in retail revenue
Tell us about your brand
We'll follow up within 24 hours with the right next step.

No spam. One follow-up, then the ball is in your court.

We'll be in touch
Expect a reply within 24 hours with the right next step for your brand.